Instagram is largely untapped for most B2B companies because they feel that they can’t compete with most of the entertainment content on Instagram. However, because most companies think this way, it’s actually a great opportunity. The thought leaders behind the ad, Saatchi and Saatchi, were struggling to come up with good ideas about clothing stains when they realized that almost all ads on television feature people in clean clothes.
Capitalize on events that already have a lot of attention and exposure. By creating awards or competitions within those events, you’ll gain a lot more attention and even stand to gain exposure from the brands involved in the event.
It was brilliant because rather than trying to pull people’s attention away from the Super Bowl, Twitter took advantage of the hype and made themselves the center of attention. The video earned over 12 million views around the time of the Super Bowl and now has almost 62 million views.
It was Mark Granovetter who solidified the understanding of critical mass in social sciences in his essay; “Threshold Models of Collective Behavior” in 1978. Think you’ve got a fresh perspective that will challenge our readers to become better marketers? We’re always looking for authors who can deliver quality articles and blog posts. Thousands of your peers will read your work, and you will level up in the process. Their slogan “Gives You Wings” is associated with amazing stunts and athletic challenges around the world that are truly inspiring and captivating. That campaign earned 250, 000 video submissionsand over 430 million video views and became TikTok’s highest-performing branded challengein the United States.
When the brand realized that the one campaign could earn them almost as many retweets as Beyonce’s halftime show, they became the masters of newsjacking tweets. When the Coronavirus hit, people were banned from trying on makeup in the store and eventually were banned from entering the stores altogether. This led to an opportunity for Sephora as they already had a way for people to try on makeup virtually. In the end, the chicken sandwich sold out in just 16 days during which time Popeyes raked in over$65 million.
With 97, 949 graduates, the Interaction Design Foundation is the biggest online design school globally. It must buy planes, space at airports, hire and retain staff, etc. In order to meet these costs it must sell nearly all seats on the plane to be profitable. One of the reasons that many budget airlines have failed to make a profit and gone into insolvency is that they could not reach critical mass with their audience and quickly ran out of money. In the 1970s Thomas Schelling a game theorist began to describe critical mass in his book “Micromotives and Macrobehavior” he did not use the term critical mass directly but instead referred to a “critical density”. However, the phenomenon described was one of what we now know as critical mass.
If you’re driving people to a webinar or even just to pick up the phone, invest in amazing copywriting and learn to be a great storyteller. Also understand the nuances or retargeting- if you don’t capture the person with a logical post, capture them with a more emotional post.
To boost morale, he also did lunches where fans could tune in just to connect, have fun and listen to music, creating yet another amazing branding experience. They were super popular and filled up fast with people leaving requests for more. During the COVID-19 pandemic, most restaurants in the USA have been instructed to shut down or provide take-out only, forcing the industry to nearly collapse overnight. This had an even bigger impact on bars, as most people don’t get their alcoholic beverages to go.
When he comes out of the house he’s greeted by Jake from State Farm. It fits perfectly with their branding message of “Here to Help Life Go Right” and they released it with perfect timing on Valentine’s Day.
He’s an incredible storyteller and thoroughly understands the dreams, fears and desires of his audience. The important part to remember is that they kept the story in line with their branding message. If you’re creating a humorous campaign, don’t let the humor overshadow your message. Even the well-known public speaking organization, Toastmasters, recommends using humorto better connect with your audience. In their latest campaign, “Not The One, ” they depict a man being dumped by his successful girlfriend.
The campaign features a man who is using the Google Photo product to relive past experiences with his late wife. The ad itself is real audio of a Google employee’s grandfatherwhich makes the ad all the more touching. They only tweet about 4-6 times per month and each tweet has something interesting to share, even if you aren’t actively looking to buy a car. Obviously, this level of success is a holistic process, but we can identify two key elements.